Strategies For Success For Small Accounting Firms

By Lata, on November 1, 2010

According to the latest research from IBISWorld, 61.6% of firms operating in the accounting industry in the U.S. have less than 5 employees, and 63.9% are non-employers. These practices tend to serve local small businesses and individuals. How can a … Continue reading


Issues facing women’s mentoring programs in the corporate world

By Lata, on October 5, 2010

Coaching and mentoring is an aspect that many people as well as the majority of the corporate world realizes the need for. Several organizations have informal and formal programs in place for their employees to get the benefit of mentoring. … Continue reading


Should Social Media Marketing Be Part of The Business Plan

By Lata, on September 17, 2010

There are multiple discussions going on in the online world if social media marketing should be part of a business plan or not, especially while pitching to a VC. A fully-developed business plan needs to contain a marketing strategy. As … Continue reading


GoDaddy’s business models lead to success

By Lata, on September 11, 2010

So GoDaddy is up for sale now, at an estimated $1 Billion. See WSJ article – GoDaddy.com Goes On The Auction Block.This valuation is based upon posted revenues between $750 million and $800 million in 2009. GoDaddy.com is part of … Continue reading


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Learning How To Do Market Segmentation From Rite-Aid

By Lata, on September 9, 2010

As a business owner, you probably have already realized that you cannot satisfy all the people with your products or services. So what do you do – you follow strategies of market segmentation, as suggested by Philip Kotler and other … Continue reading


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Market To Your Customers Using Daily Deals

By Lata, on September 8, 2010

Daily deal sites like Groupon or LivingSocial are great to get the word out about your products to a very large pool of customers. This was my advice to restaurant owners at great restaurants, which have a strong following from … Continue reading


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Do Not Underestimate The Value Of A Business Mentor

By Lata, on September 7, 2010

It is critical to work with a business mentor right from the early start-up stage. Explore your networks to find a mentor who will be impartial, and who will have the time and willingness to advise you on a regular … Continue reading


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Support a Non-Profit and Market Your Business

By Lata, on September 6, 2010

How do you expand your business’s customer base and support your non-profit at the same time? Look at the following techniques and see if you can adopt one or more of these. 1. If you have a restaurant, offer a … Continue reading


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Impact To The Bottom Line For Retailers and Restaurateurs

By Lata, on September 5, 2010

Labor Fraud and Inventory Shrink are two major impacts to the gross margin for the retail and restaurant industry. According to the American Payroll Association, employees ‘steal’ an average of 4.5 hours every week. The causes include tardy arrivals, “buddy … Continue reading


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Alternate financing strategies

By Lata, on September 4, 2010

So what do you do to raise money if you are having a hard time getting an SBA loan or cannot use one of the more traditional financing mechanisms. There are multiple alternate loan options such as personal resources including … Continue reading


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